Client Endorsements
Scott,
When you
first approached me to advertise
in the Town Planner Calendar, I
liked your medium immediately.
Working families are so busy
it’s easy to understand the
value of a calendar. Your
product just makes sense. It is
so 70s, that it is actually
cutting edge!
I appreciate the diversity your calendar
offers. Depending on what we are looking to accomplish we can
advertise with you in different parts of the calendar. From
pictures to date blocks, we are able to consistently send our
message to the local community.
Lastly, I like the fact that I receive
feedback about Emory from the local community. The reply cards are
a great way to see how our message is working in the community. As
a brand new hospital serving the Johns Creek, Alpharetta and Duluth
area, feedback is very important to us.
I look forward to advertising with you again
next year.
Regards,
Johnel Reid
Director of Marketing
Emory Johns Creek Hospital
We wanted to pass along a
summary of our results for 2006.
Our QuickBooks program is making
it easier to track our results.
The following totals are for each
different coupon offer:
$10 off gas furnace tune-up - 68 calls - $7,478.00
$50 off new installation - 14 calls - $74,633.00
$5 off maintenance plan - 6 calls - $1,113.80
$7 off any service call - 65 calls - $9,251.50
20%o off air filters - 25 calls - $2,122.00
178 total service calls - after coupon discounts: $94,597.00
After 20 years of sponsorship of
our local Town Planner program, the results are as powerful as ever.
Thank you for all of your help and
support.
Sincerely,
Kori Szabo
“As a part of the Alpharetta
community for over 10 years,
many advertising companies
approach us. Traditionally we
have focused our advertising in
the health care arena. When
Scott approached us about the
Town Planner we were very
hesitant to spend our marketing
dollars on something “new and
untested”.
We are glad we
took the leap!! I was thrilled to have immediate response from the
community. Immediately, we received inquires about seniors needing
a residence as well as many general questions about Assisted Living.
What a great avenue for the Alpharetta community to work with
Assisted Living.
Lastly, I want
to say that the Town Planner is a non-traditional way for business
to generate buzz in their local communities. We look forward to
advertising again with the Town Planner.”
Joyce Green -
Executive Director
Dogwood Forest/Trinity Lifestyles Management
“When Scott
first approached us to advertise in the Town Planner, we were
EXTREMELY skeptical. Owning a family run business for 3 generations,
we have seen and heard it all when it comes to advertising.
Advertising in calendars was not at the top of our list to allocate
marketing dollars.
Now all I can
say is that we are VERY happy with our decision to advertise with
the Town Planner. We know it works because we see it hanging in
homes.
What we like
most about the Town Planner is the response we receive. Nowhere
else have we received the type of daily exposure that we receive
from the Town Planner. The Quality of the advertising is above and
beyond other advertising we have done in the past. The results
speak for themselves.”
Robbie Martin -
Owner
Four Seasons Heating and Air
I just wanted to send you a quick note to update you on our
success for the 07 Calendar.
We have already redeemed 350
coupons. It is the middle of
winter. I cannot wait to
see how we do once the warmer
months get here. We did 296
coupons last year in the first 5
weeks the calendar was out. I
can’t believe we toped this
number this year but we did.
The most interesting part is
that we didn’t even have a
coupon in January. Come back
and talk to me later in the
year. I would love to give you
another update.
Again –Thank you so much for your support of our business.
The Town Planner has undoubtedly been the best thing that we have
ever tried
Sincerely,
Dan Rolfson
Cold stone
Director of Store Development
The first
year I advertised with Scott and
the Town Planner, I was
skeptical about the results.
When Scott came in after the
first quarter we sat down and
measured the Town Planner
results vs. my other advertising
mediums. I was not only
shocked, but also pleasantly
surprised at the results we
received. We had
consistent redemption
from all coupons through out the
year.
As a
business owner in the
Alpharetta/Johns Creek area for
7 years I have tried many forms
of advertising and found that
many do not work very
effectively. I have a select
few advertisers I work with
now. It is not often that I add
another advertiser to my short
list, but Town Planner has made
my list.
What I
really like about the Town
Planner, in addition to the
response rates, is that it sits
in front of our main customer
base all year long.
Chad Mackes
Carmines Restaurant and Pizzeria
As a business owner
who is constantly on the look out for “Non-traditional” forms of
advertising, I am glad I found the Town Planner.
First, the quality
of the calendar is great. It has a great feel, look and is very
user friendly. The information you put in the calendar is valuable
and family friendly.
Second, your
calendar works! Immediately upon the Town Planner mail out, I
received calls. Initially, the calls where from current clients
that noticed the ads and let us know they were using the calendar.
Then, we started getting calls from prospective customers. We
really notice that the months we are advertising, we receive calls.
Thanks,
Hal Coleman - Owner
North Fulton Exterminating
We are very happy and excited with the results
we are receiving with the Town Planner. We have received EXCELLENT
customer response to our advertising. We really enjoy the steady
flow of coupons through out the year as well as the ability to have
localized distribution.
As you know, we have been in business for over
13 years and are approached on daily/weekly basis for advertising.
Having tried most of them, I can truly say “Yours works!” This is
our second year advertising with the Town Planner and look forward
to advertising with you a third year.
Sincerely,
Jody Coltrane, Owner
Japanese Automotive
I would like to
express to you how happy we are with the response we have received
with Town Planner. When you first approached us to advertise, I was
skeptical to say the least.
Your idea to add
coupons in conjunction with the standard display ads was great.
We started receiving coupons immediately after the calendar “hit the
street”. This has been a great way for us to track the response
of your calendar.
Lastly, I enjoyed
seeing the reply cards. This is a great way for us to gage what
people think about us in the local community.
I look forward to
advertising in all of your editions in 2008.
Regards,
Rex Grizzle
North Side Chapel
Website
"As a closing
attorney in the Atlanta market
for over 10 years we are always
looking for new and innovative
ways to market our business. We
found that in the Town Planner.
The Town Planner
provides us qualified leads
allowing our firm to track and
realize new business.
We are very excited and happy to
be a part of the Town Planner” 
Melanie R. Mayer
P.C
Attorney At Law
I want to know how happy I am with not only you
but also the Town Planner. All I can say is: “It works”. I receive
coupons on a daily/weekly basses and am very happy with the results
I am getting.
As a family owned restaurant, this is a great
way to get in front of the community and the Town Planner gives
people a reason to choose us when dinning.
La Parrilla is approached every day with the
“next best thing” in advertising. Having tried most of them, the
Town Planner is one that truly works. In addition to the new
business we receive from the Town Planner, I also enjoy the feedback
your reply cards give me about my restaurant.
Your ideas truly help innovate the process of
advertising. I look forward to expanding with you next year.
Thanks,
Diego Velasquez
La Parrilla Restaurant
“Kiwanis
is a global organization of volunteers dedicated to changing the world
one child and one community at a time.
The Town
Planner is a great way for our Non-Profit organization to reach our
local community with a weekly reminder of our projects and involvement
in the community.
We invite
you to join us if you would like to be active in our organization and
give back to the children in your local community.”
Carol
Anderson-Wood
President Alpharetta Kiwanis
“The thing that drew us to advertise
with the Town Planner was the sense of community the calendar
provides. As Alpharetta only funeral home for over 100 years we are
always looking for ways to get involved with the community. The Town
Planner is just the type of thing that allows us to do that.
The thing that we were MOST
impressed with thou was the Return On Investment (ROI) from the
calendar.
Almost immediately the coupons were mailed into us and we
were able to quantifiably track the revenue brought in through the use
of the calendar.”
Mike Castleberry
Gilbert Phillips
Funeral Home Directors
"There will always be a demand for a publication like the Town
Planner.
Residents don't just receive the calendar, they USE it for the
entire year. We are able to maximize our marketing dollars in the
community by running advertisements in the Town Planner Calendar and
hitting the market continually for 12 months. It is truly a unique
product and marketing vehicle for our services."
David Andrews
Publisher, norfu.com
"There are many venues that a
small business owner can put
their marketing dollars
into. I would not recommend that
any business put all of their
eggs in one basket. I do however
highly recommend that you put
eggs in the Town Planner basket.
In the two years that
Smoke Jack has advertised with
the Town Planner, we have
seen greater returns year over
year and a tremendous return on our marketing dollars. We look
forward to advertising with the
Town Planner and with
Scott next year."
Dave Flipiwitz
Owner Smoke Jack
Blues and Barbeque
Scott is hosting 2 out of the 3
networking events that I attend,
and he is an excellent speaker
and host. I noticed his program
would be great for a
business-to-consumer product, so
I was looking for a product I
could try to use with his
services, and finally I found
it!
I don't
advertise much with print media anymore, but I wanted to try his
program because it looked like such an effective
business-to-customer portal.
Scott is great
at creating focus on the message, so I signed up and am looking
forward to this avenue of advertising next year. And I am sure it
will do well! Like I said, I don't advertise much with printed
advertising anymore, but Scott's program is exceptional for focused
area advertising!
"The Greater
North Fulton Chamber of Commerce
was thrilled to present Scott
Dunn with the Town Planner the
Ambassador of the Year award at
our annual gala on January 13,
2007. Thanks for all that you
do, Scott!"
Greater North Fulton Chamber of Commerce
